I know how busy you are. For anyone engaged in the fast-paced world of product development and marketing, time is often our scarcest resource. That’s why I’ve included over 110 “Do These Now for Quick Wins” in my book “I Need That.”

These aren’t mere afterthoughts or AI-generated add-ins — they’re carefully crafted action items designed to move you forward in just 10 to 30 minutes.

With 114 of these quick wins, you have a powerful toolkit at your fingertips.

Here’s how you can leverage these quick wins:

1. Sequential Approach: As you read through “I Need That,” tackle each quick win at the end of its respective chapter. This method allows you to immediately apply what you’ve learned, reinforcing the concepts and making steady progress.
2. Cherry-Picking Method: Feel free to jump around. Scan the quick wins and choose the ones that resonate most with your biggest hot-potato challenges. This approach lets you address pressing issues quickly. Come back to the others in order of priority.
3. Daily Practice: Commit to completing one quick win each day. In less than four months, you’ll have worked through all 114, potentially transforming your product and approach.
4. Team Challenges: Assign different quick wins to team members and share results. This can spark innovative ideas and foster a culture of continuous improvement.
5. Progress Tracking: In a spreadsheet, create a checklist of all 114 quick wins. As you complete each one, track your progress. It’s motivating to see how much you’re accomplishing in small chunks of time.
6. Problem-Solving Tool: When facing a specific challenge, scan the quick wins to find relevant actions. You might find a 10-minute task that offers a solution or new perspective.

Remember, the power of these quick wins lies in their actionability. They’re way more than theory — they are practical steps you can take right now to improve your product, understand your customers better, and refine your marketing approach.

But it’s up to you to take them into the real world — your world — and give them maximum power.

Your challenge: Choose ONE quick win from “I Need That” and commit to completing it in the next 24 hours. Then, share your experience. What did you learn? How did it impact your thinking or approach?

Here’s to making big progress through small, strategic actions,

Laurier

P.S. Have you ever experienced a “quick win” that led to a significant breakthrough? I’d love to hear your story!