Remember the thrill of unwrapping gifts as a kid?
In “I Need That,” I talk about how the fantasy about the gift was often better than the gift itself. And how the fantasy version probably got more action than the real one.
But unwrapping that big present, that was a golden moment. And although the jumping for joy and wildly shredding paper usually calms down a lot, that magic doesn’t entirely end in adulthood.
Smart product brands actively tap into that childlike wonder through expertly crafted unboxing experiences.
🎁 The Power of First Impressions
Your product’s journey should never end at the sale.
It begins in earnest when the customer opens the package. This moment is a prime opportunity to:
- Reinforce brand values
- Create an emotional connection
- Set the stage for product use
- Generate shareable content
🔍 Unboxing Done Right
Apple: Minimalist, heirloom-quality packaging that builds anticipation
Glossier: Instagram-worthy boxes that beg to be shared
Loot Crate: Themed packaging that’s part of the product experience
💡 Design Your Unboxing Magic
- Tell a story: Guide the customer through a narrative as they unpack
- Engage the senses: Consider texture, scent, and sound
- Surprise and delight: Include unexpected touches like personalized notes
- Be sustainable: Eco-friendly packaging can be a selling point
- Make it functional: Can your packaging have a second life?
🤔 Food for Thought
“The details are not the details. They make the design.” — Charles Eames
Your move: Take a hard look at your current packaging. Is it nothing but a protective container, or is it the opening act of an unforgettable product experience?
Laurier
P.S. What’s the most memorable unboxing experience you’ve had? Hit reply — I’d love to hear about it!