Ever wonder why some products seem to effortlessly turn browsers into buyers, while others struggle to make every single sale?
The secret might be simpler than you think: micro-commitments.
Here’s the deal:
Asking someone to buy your product right off the bat is like proposing marriage on the first date. It’s too much, too soon.
People get paralyzed. They run. They ghost you and block your number.
Instead, think small. Really small.
Micro-commitments are teeny, low-stakes actions that nudge your potential customers closer to a purchase. They’re the product equivalent of “Hey, can I buy you a coffee?”
Some examples:
- Downloading a free guide
- Taking a quick quiz
- Watching a short demo video
- Signing up for a free trial
Each small action builds trust and investment. Before they know it, your potential customers have talked themselves into buying.
Why does this work?
- It’s minimum pressure. No one feels cornered into a big decision. Paralysis averted.
- It leverages consistency. People like to act in line with their previous actions.
- It creates a sense of progress. Who doesn’t love checking off boxes?
So, here’s your challenge for today:
What’s one micro-commitment you could add to your customer journey? How could you break down the path to purchase into smaller, less daunting steps?
Remember, in the world of product adoption, slow and steady often wins the race.
P.S. Congratulations, by reading this, you’ve made a micro-commitment to becoming a product development leader. See how easy that was?