
Your Product’s ‘Aha’ Moment
Ever watched someone try your product for the first time? That moment when their eyes light up and you know they “get” it? It’s the instant when your product flips
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Ever watched someone try your product for the first time? That moment when their eyes light up and you know they “get” it? It’s the instant when your product flips
TikTok is back after going dark last week, but on probation. (Will Microsoft buy it?) Truth Social lost 47% of its active users in a year. Twitter (or X) keeps changing rules about who sees
Tesla launched its first car in 2008. Now, 17 years later, global EV sales are expected to pass 20 million units in 2025. That’s more electric vehicles than the TOTAL number
BeReal is having an interesting impact on how businesses validate products. It’s showing up in the real world, not the Insta-perfect one. If you haven’t seen it yet, BeReal is
Did you know Google now answers 2/3 of searches without a click? The search engine has evolved to be that way more and more the past few years. They want
My kids have tablets and e-readers. Yet they strongly prefer printed books. They’re not alone. Print book sales keep rising, even as digital options multiply. When my girls were toddlers,
Mondelez knows a thing or two about your snacking habits. Including a thing or two YOU might not even know yourself. They’ve been watching how weight loss drugs like Ozempic are
I wrote yesterday about the DTC “apocalypse.” Scary stuff if you’re selling products direct to the consumer. But it doesn’t have to be that way. After watching countless DTC brands
‘Member when every startup wanted to be “the Warby Parker of (their product category)”? That was in 2019-20, heading into the pandemic (which itself was great for DTC in general).
Abercrombie & Fitch built an empire on exclusion. CEO Mike Jeffries famously said they only wanted the “cool kids.” The stores were dark, loud, and heavily scented. When I was