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Dig Deeper: The Why Game

Ever ask a kid why they want something? Their first answer is never the real reason. “Why do you want that toy?” “Because it’s COOL!” “Why is it cool?” “Because

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Makin’ Up Words That Sell

I’ve been working with a client to name a piece of proprietary hardware technology. We need to call it something memorable. Something competitors can’t easily copy. Most importantly, we need

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The Perfection Myth

“Practice makes perfect.” What a load of crap. Yet it’s one of the most popular mantras ever in business, sports and learning. Not saying practice is anything less than essential.

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So, Who Really Owns Your Customers?

TikTok is back after going dark last week, but on probation. (Will Microsoft buy it?) Truth Social lost 47% of its active users in a year. Twitter (or X) keeps changing rules about who sees

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The 20-Year Overnight Success

Tesla launched its first car in 2008. Now, 17 years later, global EV sales are expected to pass 20 million units in 2025. That’s more electric vehicles than the TOTAL number

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Why The Book Just Won’t Die

My kids have tablets and e-readers. Yet they strongly prefer printed books. They’re not alone. Print book sales keep rising, even as digital options multiply. When my girls were toddlers,

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