
Dig Deeper: The Why Game
Ever ask a kid why they want something? Their first answer is never the real reason. “Why do you want that toy?” “Because it’s COOL!” “Why is it cool?” “Because
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Ever ask a kid why they want something? Their first answer is never the real reason. “Why do you want that toy?” “Because it’s COOL!” “Why is it cool?” “Because
I’ve been working with a client to name a piece of proprietary hardware technology. We need to call it something memorable. Something competitors can’t easily copy. Most importantly, we need
A few years ago, my wife bought me a pair of vivid blue On running shoes. I’d never really heard of the brand at the time, except for the beige Ons I’d
“Practice makes perfect.” What a load of crap. Yet it’s one of the most popular mantras ever in business, sports and learning. Not saying practice is anything less than essential.
Ever watched someone try your product for the first time? That moment when their eyes light up and you know they “get” it? It’s the instant when your product flips
TikTok is back after going dark last week, but on probation. (Will Microsoft buy it?) Truth Social lost 47% of its active users in a year. Twitter (or X) keeps changing rules about who sees
Tesla launched its first car in 2008. Now, 17 years later, global EV sales are expected to pass 20 million units in 2025. That’s more electric vehicles than the TOTAL number
BeReal is having an interesting impact on how businesses validate products. It’s showing up in the real world, not the Insta-perfect one. If you haven’t seen it yet, BeReal is
Did you know Google now answers 2/3 of searches without a click? The search engine has evolved to be that way more and more the past few years. They want
My kids have tablets and e-readers. Yet they strongly prefer printed books. They’re not alone. Print book sales keep rising, even as digital options multiply. When my girls were toddlers,