My Daily Emails

Hallelujah! McDonald’s has proclaimed the McRib’s return “a holiday miracle.” I can’t make this stuff up. It’s right there on their homepage, alongside a call to “gift yourself a tangy,

I’ve been watching more than a bit of NHL hockey lately. (The Oilers are on fire! 🔥) Like any marketer, I pay attention to the ads. And there’s an intriguing

It’s December 14th, and I’ve pretty much finished my gift-buying. Can hardly call it shopping, really — mostly clicking and confirming shipping addresses. Following seriously precise “hints” from a special

We thought we were the perfect customers for a robot vacuum. Several friends raved about theirs. The tech was proven. The reviews were stellar. And we definitely had floors that

Jeez, not long ago buying a mattress online seemed radical. “You have to try it first!” everyone insisted. “Lie down on it in the store!” Now we’re buying CARS on

You know that distinctive “thunk” when you close a Mercedes door? It didn’t happen by accident. Teams of “psychoacoustics” engineers spent years (and millions of dollars) perfecting that sound. They

Half a million taste tests. Exhaustive market research. The world’s BIGGEST brand. A bulletproof strategy. And then, New Coke became an iconic case study in face-planting spectacularly. Here’s what makes

Shaking, slapping, banging, performing ritual dances… We used to try all kinds of things to get ketchup out of a glass bottle. For over 100 years, we westerners just accepted

Remember cassette players with “Made in Japan” stamped on them? Um, yeah, me neither. 😉 But to those who’ll readily admit they do, that label once meant something special. Interestingly,

Whether you make wearable tech, food products, or complex devices, December brings fresh eyes and untrained hands to your creation. These fresh new users are super valuable. They often: Think