A Brief Schooling in Brand Reinvention September 22, 2024 12:01 pm Quick story: My 14-year-old just told me a boy in her class loves singing the Old Spice jingle. Old Spice. The scent of my grandfather. (I loved how he smelled, Read Post »
The Art of Spotting Unmet Needs September 21, 2024 6:11 am Ever wonder how some innovators seem to pull game-changing ideas out of thin air? Here’s their secret: They don’t. Instead, they’re masters of observation. They see the world not as Read Post »