My Daily Emails

This time last year, we took the kids to Disneyland. One resounding memory is how each day ended with an incredible parade and a fireworks show. That standout memory is

I was driving with my teenage daughter when she pointed out a Fisherman’s Friend billboard. “Those are big now,” she said. “All my friends know about them.” The last time I’d thought

Ever notice how the old Milwaukee Brewers logo isn’t just a ball and glove? Look closer: It’s an ‘m’ and ‘b’ cleverly combined into baseball gear. Once you see it, you never

The Fender Stratocaster hasn’t changed a bit since 1954. Think about how rare that is. With constant upgrades and innovations being the absolute norm, here’s a piece of technology that’s basically identical

Yesterday I wrote about embracing your haters. Here’s a real-world example of how that can work: I was running social media ad campaigns for a premium pillow brand when we

Tourists recently called Vienna’s famous Schönbrunn Palace “just a huge, boring, yellow building.” and “Dull as dishwater.” The Vienna Tourist Board loved that review so much, they made it the centerpiece of

IKEA dropped the perfect example of product marketing that aligns with both customer needs and values: Three steps. Twenty years. Dunzo. What they’re selling you isn’t a light bulb. It’s

I just read something that perfectly illustrates how innovative companies stay ahead of rapidly shifting consumer needs. Dawn dish soap has been totally reformulated because … Americans are eating SO much

If you buy digital ads, you know that feeling when you see a $0.12 average cost per click. For a brief moment, it feels amazing. Then you drill down. Almost

Seven lousy seconds. That’s all you get. I know it doesn’t sound like much, but how’s this: The process starts even faster. Here’s how your customer’s brain processes a new