My Daily Emails

I just read about a study that perfectly illustrates how companies can use neuroscience to reshape our perception of everyday products. Clorox recently partnered with neurotech company Emotiv to scientifically measure

I’ve been deep in positioning this week, thinking about a client’s new product. You know that feeling when a product team has 37 features they’re absolutely certain users need from day one?

I keep seeing celebs launching “their own” liquor brands — except they’re not really their own. Ricky Gervais with Dutch Barn vodka. Margot Robbie with Papa Salt gin. The Rock

Your tank brain freakin’ LOVES this saying. It feels wise. Safe. Fiscally responsible. It’s also a perfect trap. I wrote recently about the Einstellung Effect — how our brains get

Last week a few people unsubscribed from these emails. My first reaction? That familiar sting we all feel when someone opts out. I immediately dove into my latest messages, hunting

A Rolex Cosmograph tells time LESS accurately than the phone in your pocket. A Lamborghini Huracán is one of the LEAST convenient or efficient ways to reach your destination. A Mont Blanc Meisterstück won’t help you

Photo: Volkswagen Volkswagen just revealed a concept car that could finally solve the electric vehicle industry’s biggest achilles heel: price. The adorably-named “ID.Every1” showcases VW’s upcoming entry-level electric car, expected

IKEA just announced they’re expanding their second-hand furniture marketplace all across Europe. This is almost weird, because IKEA doesn’t NEED to do it. Their core business is thriving. Their margins on

I just released a new episode of Product: Knowledge that might save you from one of the most expensive mistakes product makers can make. Here’s the scenario I see over

This time last year, we took the kids to Disneyland. One resounding memory is how each day ended with an incredible parade and a fireworks show. That standout memory is