My Daily Emails

My kids’ Halloween haul this year was mind-boggling. Spread across our dining room table, I noticed something fascinating: The same chocolate bars appeared in multiple sizes. Take Snickers, for example:

When canned water in tall boys becomes a billion-dollar company, product makers take notice. Liquid Death’s success seems to offer an intoxicating formula: Irreverent marketing + viral social content =

Remember when chewing gum was all about fun? Growing up in the 1970s, I was mesmerized by commercials featuring people blowing massive bubbles with Hubba Bubba. In some of the

Ever notice how many concert halls have Yamaha pianos? It’s sort of a recurring thought for me, always at a time when it’s not polite to whip out my phone

In August 2023, something fascinating happened in Canada: Kimberly-Clark announced it would stop selling Kleenex tissues here. Let that sink in. In my country, people with a runny nose don’t

My five-year Peloton journey has included two moves, one surgery, countless business trips, a few vacations, and a major home renovation. Oh, yeah… and a bit of a global pandemic.

Nobody talks about the scariest part of injury recovery: starting over. After minor surgery last year, my normal workout routine was off the table. My hard-earned fitness metrics? Old news.

Ever wished you could high-five a family member during a Peloton workout, but they’re not there? It’s ironic. My wife and I have two bikes in our home’s dedicated wellness

When I first clipped into a Peloton bike in November of 2019, I had no idea how deeply this platform would transform my fitness journey. It was in a mall

I used to be a dedicated coffee shop patron, dropping hundreds each month on my daily caffeine fix at Starbucks and independent cafés. The baristas often knew my name, my

One of my clients makes a fiber reinforcement product that increases road longevity by 30% and significantly reduces rutting in asphalt surfaces. It’s a clear win for municipalities and taxpayers.

Remember when augmented reality (AR) headsets were supposed to be the next smartphones? Seems like the future isn’t quite here yet. Apple is reportedly working on a cheaper version of

With just over 2 weeks before what will likely be a very tight US presidential election, there’s a lot of talk about the importance of voting. But have you ever

More than once, I’ve had a client suggest they wanted to launch a product at a premium price by creating a status brand with a luxury look and feel. It’s

Exciting news, product (and audio) enthusiasts! For those of you who prefer to learn on the go, I’m thrilled to announce that “I Need That” is now available as an

When I first started Graphos in 1993, it was a generalist design and marketing agency. We did a bit of everything, working with anyone who needed graphic design and marketing

When my wife and I embarked on an extensive home renovation a couple years ago, we quickly realized something counterintuitive: it might have cost less to start from scratch. But

Remember the thrill of unwrapping gifts as a kid? In “I Need That,” I talk about how the fantasy about the gift was often better than the gift itself. And

Ever wonder why you can’t resist clicking on those “You’ll never believe what happened next” headlines? That, my friend, is the curiosity gap at work. And good hooks are not

A few days ago I caught up with an old friend who’s been working on a software startup for the past two years. When I asked about the launch date,