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The small city where I live is home to Canada’s largest outdoor market. This morning, my wife and I went there, as we love to do on Saturdays — especially during
I’ve been working with a B2B client that sells a 100% recycled product to the construction industry. What’s fascinating is how this sustainability angle has become a powerful door-opener, granting
I’ve got three Post-it notes stuck to my computer screen right now, so I know it’s going to be a busy day. In the digital way I do things, they’re
In “I Need That,” we explore various psychological principles that influence buying behavior. One fascinating phenomenon is the endowment effect—our tendency to value things more highly once we own them.
One of the core principles I discuss in “I Need That” is the critical importance of product validation. Far too often, product failures can be traced back to inadequate validation.
Ever wonder why some products seem to effortlessly turn browsers into buyers, while others struggle to make every single sale? The secret might be simpler than you think: micro-commitments. Here’s
Quick story: My 14-year-old just told me a boy in her class loves singing the Old Spice jingle. Old Spice. The scent of my grandfather. (I loved how he smelled,
Ever wonder how some innovators seem to pull game-changing ideas out of thin air?
Here’s their secret: They don’t.
Instead, they’re masters of observation. They see the world not as
