My Daily Emails

People pay to keep what they feel is theirs more readily than to gain something new. A Journal of Consumer Psychology study found that when users feel even symbolic ownership of an

If a user succeeds once, they’re far more likely to stick around (and tell others). Behavioral science keeps proving this. I wrote last week about how future-focused or abstract messaging actually

Buyers don’t automatically trust what a product does. They need to know HOW it does it. A 2025 MIT/Wharton experiment found that when companies reveal how an output is generated (even if the explanation

If you manufacture in China but don’t sell there, you may think you’re safe. You’re not. A surprising number of product makers assume their trademark protects them globally. But it

Last year’s Black Friday broke records. But for most makers, it’s not make-or-break. Here’s what happened in 2024: U.S. online sales that day hit $10.8 billion, a 10.2% increase over the

Gratitude is the antidote to almost everything negative … and the fuel behind everything constructive. Happy Thanksgiving to all my American readers! It’s a day when brands blast out thank-you

Authenticity just became an even bigger selling feature. A 2025 arXiv study found that people (and even AI tools) can only tell fake product reviews from real ones about half the time. That’s

The most persuasive thing a brand can say is the truth that stands to hurt its pitch. I was surprised to read this in an email from Backblaze, the cloud backup

Haptics just jumped from niche tech to Costco shelves, and that changes everything. I recently wrote about the haptic F1 movie trailer you could feel through your phone. And then Costco handed

The moment you touch a new product, the story you’ve built in your head gets rewritten. I’ve been eagerly waiting for the prototype of a product I’m helping launch. Even