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Oakley isn’t just making eyewear anymore … it’s building a platform for the future. I bought my first pair of Oakley Pilots in the ’80s, watching Greg LeMond win races like the Tour de
Nothing harms quality of life more quietly than untreated hearing loss … and stigma keeps too many people from getting help. I was reminded of that when I came across Nuance
When a product feels too futuristic, people hesitate. They may love the idea, but can’t picture using it yet. A new study found that for highly novel products, future-focused or abstract
The science is clear: when your brand gets hit with an unfair insult, using it can make you look more confident … and boost your results. A June 2025 study
I once watched Levi’s jeans being made by hand on a factory floor. Today the company is gearing up to run its global operations with an AI super-agent. Years ago
The future of tangible products isn’t one-and-done. It’s ongoing. A new Juniper Research report projects the subscription-commerce market will pass US $700 billion, combining physical goods and services. At IFA 2025, hardware brands followed
Buyers get excited when they picture outcomes. A 2024 Journal of Retailing study found that when products are categorized by benefits rather than attributes, people imagine themselves using them more vividly. That mental imagery
More buyers are replacing what broke than upgrading what works. And that changes how you should position your product. Recent data from Hardware Retailing shows a shift in home-improvement and consumer durables:
No matter how much money someone has, they still need to feel they’re getting a great deal. You.Me.The wealthiest lady in town. We’re all careful with money … just for
A little uncertainty makes people more likely to buy. A study in the Journal of Consumer Psychology found that when shoppers feel low control (like when choices are overwhelming) mystery increases interest.
