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Seasonality Got Personal

A reader asked a smart question about whether seasonality still matters for products built around gifts or specific times of year. Shara from Austin wrote after my post Selling No Longer

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Subscription As Product Strategy

Some physical products (and their customers) benefit from never feeling fully “sold.” I’ve worked with a company that sells a wellness hardware product with a subscription model … and the

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Why YOU Have to Be 10X Better

Most new offerings don’t fail because they’re bad, but because they’re nowhere near good enough. In I Need That, I talk about the 10X Revelation: the jarring truth that an innovative product

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