My Daily Emails

Some days on the calendar can get swallowed by the season … but the people behind them do not. December 28 is my sister’s birthday. She’s only 15 months older

Horizontal placement changes perceived value before a buyer even reads the number. A while back I wrote about vertical price placement and how numbers placed above a product feel higher,

Boxing Day in Canada is a little different: less frenzy, more breathing room. While U.S. readers are still recovering from holiday chaos and reconciling Black Friday, Canadians wake up to

Today, the world feels busy…but we don’t have to be. For those who celebrate it, today is the most product-full day of the year. There’ll be new things unwrapping. And

Relief is one of the strongest buying triggers and TODAY is the perfect day to study it. There was an old Rolaids ad campaign that used to drive me nuts.

You know a shift got real when a “timeless” product finally gives in. I like me a game of Monopoly. My girls do too. So I had mixed feelings when

The person buying your product may never use it. For many products my team and I work on, we deliberately create a separate “gift buyer” persona. You can see these

On the winter solstice, it’s not that the world gets heavier … but we have less bandwidth to carry it. December 21 has always meant something special to me. It

Small discounts feel pointless, which is why uncertainty often outperforms them. A new set of experiments caught my attention because the pattern was so consistent. When the discount is tiny,

We use the word “need” so casually that we forget how radical its evolution has been. A few days ago I wrote about how most needs aren’t needs at all.