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How Smart Companies Get Ahead of the Wave

General Mills and Kraft Heinz are making moves that every product maker should study carefully. Both food giants announced a couple days ago they’re removing synthetic dyes and artificial colors from their U.S.

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Data Meets Ghost Peppers

Hormel Foods — the company behind SPAM, Skippy peanut butter, and Dinty Moore stew — is using AI to figure out which peppers will make you sweat. And be delighted

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Escaping the Race to the Bottom

Longtime list member Carlos from Miami wrote me about a challenge many premium brands face: “Amazon is driving us to lower our prices to stay competitive with knockoffs, but we’ve built

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Your Pricing Window Has Walls

The Rolex Submariner costs US $9,150. Not because the ceramics, steel, and mechanisms justify that price. Not because Rolex performed some magical positioning alchemy that convinced customers to value precision timekeeping at

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When you know too much for your own good

A while ago I came across this product tagline (I paraphrase slightly): “Delivering transformative enablement via cross-platform process optimization.” That’s not the Curse of Knowledge. That’s just vagueness. The Curse of

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Strategic Appeasement

Sometimes the smartest business decision is giving your worst customer exactly what they want. This goes against every entrepreneurial instinct, right? We’re taught to stand firm on principles, maintain boundaries,

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