My Daily Emails

Buyers don’t only fear mistakes. They avoid the rotten feeling of future regret. You’ve probably put off a purchase because of a voice in your head saying “What if I

High-resolution copies of handwritten notes can double repeat spending. A team of researchers tested thank-you notes in e-commerce deliveries. Four versions: handwritten, scanned and printed, machine-typed, and none at all.

The way you quote a price changes WHETHER people want to negotiate it. Imagine you’re choosing between two venues for a launch event. Venue A quotes $20,000. Venue B quotes $19,445. You

New research shows large language models mirror human decision patterns with many options (except in the messy stuff like satisfaction and stopping behavior). A new SSRN study from Katherine Hallen

Believing you’re invisible is a dangerous practice. In 1995, McArthur Wheeler robbed two banks in Greater Pittsburgh. He wore no mask or disguise. Instead he smeared his face with lemon juice, convinced

Online shopping rewires how much we’re willing to pay in physical stores. I’ve done it myself. Standing in a bookstore, I found a title I liked. Looked it up on

New research shows packaging colors shape expectations and purchase intent far beyond simple attention-grabbing hues. Every junior marketer and design student knows the theory: Green = eco or money Red

Our brains like shortcuts. Often when doing logo design projects, my team and the client’s get into a familiar discussion. Should the logo attempt to represent the product? Would doing

LEGO’s Holiday Express set includes their first mass-produced 3D-printed piece. LEGO is stepping into additive tech in a big way: Its new Icons Holiday Express Train will feature a blue-and-red

Cooling fabrics changed pillows and bedding. Now they’re about to change what we wear. With products like the Parallel Pillow, we saw how “cooling” textiles could elevate comfort in sleep products.