The Mirage of Price Tags
Imagine yourself in a bustling market in Marrakech, surrounded by vibrant textiles, intricate metalwork, and the aroma of exotic spices. As you ponder over a beautifully crafted leather bag, you
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Imagine yourself in a bustling market in Marrakech, surrounded by vibrant textiles, intricate metalwork, and the aroma of exotic spices. As you ponder over a beautifully crafted leather bag, you
I have a longtime client who makes fishing lures. Did you know there are over 100,000 different fishing lures available online and in retail stores across North America? It’s a
Last Saturday, I took my kids to the movies. At the concession stand, I was struck by the pricing structure for popcorn: Small: $7.00 Regular: $8.75 Large: $9.25 I found
Last night’s U.S. vice presidential debate left many viewers unsatisfied, with opinions split largely along partisan lines. As I watched, I kept attuned to the pivotal role of the moderator
I’m always amazed at the lean product mix at Costco. At first glance, you might think it’s just about maximizing their limited shelf space. But dig a little deeper, and
It’s not just the cool air and piercing wind that’s got me wide awake and hyper-alert today. It’s Sept. 30. Just like that, September’s a wrap, and it’s the end
I have a confession to make: I’m terrified of failure. This fear isn’t just a nagging worry — it’s a persistent driving force that shapes how I approach my work.
The small city where I live is home to Canada’s largest outdoor market. This morning, my wife and I went there, as we love to do on Saturdays — especially during
I’ve been working with a B2B client that sells a 100% recycled product to the construction industry. What’s fascinating is how this sustainability angle has become a powerful door-opener, granting
I’ve got three Post-it notes stuck to my computer screen right now, so I know it’s going to be a busy day. In the digital way I do things, they’re