My Daily Emails

Remember the thrill of unwrapping gifts as a kid? In “I Need That,” I talk about how the fantasy about the gift was often better than the gift itself. And

Ever wonder why you can’t resist clicking on those “You’ll never believe what happened next” headlines? That, my friend, is the curiosity gap at work. And good hooks are not

A few days ago I caught up with an old friend who’s been working on a software startup for the past two years. When I asked about the launch date,

Last night, was in the freezer section of my usual grocery store, faced with a dizzying array of ice cream flavors, types and brands. What I found most fascinating wasn’t

Who ever guessed caulking guns could teach us everything there is to know about market segmentation? While working on my garage upgrade, I bent the squeeze lever of my old

As I’m assembling the slatwall components in my garage for this project I told you about yesterday, I have plenty time to think. And, naturally, my mind goes to the

I’m in the midst of a garage transformation, installing PVC slatwall panels around the entire interior. While on the surface, it might seem like a standard improvement project, it’s a

With the weather unseasonably warm for October, I found myself cutting the grass yesterday while my daughters paddled on the lake. But reality is setting in — it’s almost time

I know how busy you are. For anyone engaged in the fast-paced world of product development and marketing, time is often our scarcest resource. That’s why I’ve included over 110

Is it just me, or have major product launches been lacking something lately? Last month’s iPhone 16 launch left many tech fans feeling thoroughly underwhelmed. (What, exactly is the upgrade-worthy