My Daily Emails

Some rebrands make you wince. Jaguar just unveiled new branding ahead of its all-electric future. The iconic leaping cat has been caged, and the typography… well, imagine James Bond pulling

Our third self — that part of us that dreams and aspires — has a weird relationship with treats. We want the indulgence. We crave the satisfaction. But we also

Perfect timing can transform a product from interesting to essential. Last week, Disney and Lululemon announced their first-ever collaboration — a 34-piece collection launching just in time for holiday shopping.

A simple font formatting change could dramatically affect how urgently people want your product. A fascinating study of five controlled experiments across three universities revealed something unexpected: italicized fonts increase

What makes someone spend $55 on foam clogs? For a senior with arthritis, Crocs solve genuine problems — easy on/off, comfort for swollen feet, non-slip stability. The need is clear,

The Dog Brain loves instant gratification. But what delights one buyer might leave another cold. After thirty years of product marketing, I’m still surprised by who falls in love with

Sweden wants to trademark… Sweden. This unprecedented move, announced Tuesday by press release, highlights something I encountered just yesterday: the growing challenge of protecting product names in an increasingly crowded

Remember the Sears “Wish Book”? Growing up in a small town, the arrival of that Christmas catalog opened a portal to possibilities. Local stores had modest toy selections, but that

A product’s greatest value lies in who we become through using it. I’ve seen this demonstrated at a local coffee shop where the barista uses a matte black Fellow kettle