Dr, Mr, or Sir? The Curious Power of Honorary Brand Titles
Dr Pepper recently passed Pepsi in US market share. After 7 straight years of growth, the “doctor” is now second only to Coca-Cola. Not bad for a brand that grabbed
I send FREE daily emails with a wide range of helpful marketing tips, stories and insights.
Why? To help YOU move forward with:
• Bite-sized insights in 1-2 minutes a day
• Fresh ideas
• Simple, productive actions
This gives you 365 steps forward a year!
Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.
Dr Pepper recently passed Pepsi in US market share. After 7 straight years of growth, the “doctor” is now second only to Coca-Cola. Not bad for a brand that grabbed
Boxing Day shopping, anyone? I once sort of looked forward to braving the madness on this strange Canadian holiday, when the best prices of the year could be had on
I scheduled this little note ahead, as I’m spending today offline with my most precious thing of all: my little family. And I wanted to wish you peace and joy
Did you hear? 👂 Apple has turned millions of AirPods Pro into hearing health devices. Not with new hardware. Not with radical redesign. Just a clever software update and a
The iPhone 16 Plus starts at $899. Not $900. Never $900.00. Apple knows what every retailer knows: ending prices in 9 works magic. It‘s worked for over a century. And
Hey, remember when frozen meals meant bland, boring TV dinners? I sure do. (But truth be told, I thought the sectioned foil trays were a cool novelty on the rare
Procter & Gamble wants you to pay $14 for all-over body deodorant. That’s double the price of a regular stick. But hey, it’s for your whole body! They’re calling this
In product design, you’ve got to be careful where you draw your inspiration from. Those smart, beautiful product shapes you‘d love to mimic might be guarded by teams of vicious
Last week, Krispy Kreme opened its first-ever “factory store” in my city. People lined up overnight, in December. The police had to reroute morning traffic around the congestion, while a
My mother used to get an orange in her Christmas stocking. 🍊 Just one. And it was magical. That seems foreign now, when we can grab a bag of whatever