My Daily Emails

I send FREE daily emails with a wide range of helpful marketing tips, stories and insights. 

Why? To help YOU move forward with:

• Bite-sized insights in 1-2 minutes a day
• Fresh ideas 
• Simple, productive actions 

This gives you 365 steps forward a year!

Join my growing group of smart readers committed to making things people are compelled to buy. Opt out at any time.

The Tension-Release Principle

When I was a kid, my favorite April Fools prank was elegantly simple: wrapping electrician’s tape around the black plastic sprayer at our kitchen faucet. The beauty was in its

Read Post »

The Target Customer Challenge

I’ve been working with a B2B startup lately that launched with beautifully crafted Ideal Buyer Profiles. They had the works: detailed personas with photos, fictional names, job titles, goals, pain

Read Post »

Where Are Your Blind Spots?

I did something embarrassing a few weeks ago. Despite a solid driving record for 40 years (not a single multi-vehicle collision), I managed to rip my front bumper nearly clean

Read Post »

How Tyson Quickly Reinvented Food Search

I came across a case study about Tyson Foods that illustrates something I discuss in I Need That: The most powerful innovations often happen behind the scenes, invisible to customers, yet transforming their

Read Post »