“I Need That” Now in Audiobook — Plus a Podcast Summary

Exciting news, product (and audio) enthusiasts!

For those of you who prefer to learn on the go, I’m thrilled to announce that “I Need That” is now available as an audiobook.

It’s voiced by phenomenal voice actor Dean Wendt, with whom I’ve had the privilege of working on numerous projects over the course of more than a decade.

Dean being Dean, he does a home-run job, and I’m thrilled to have him read my book. (I listened to the Audible sample today and got goosebumps. Maybe you won’t, but I’m sure you’ll agree he’s the perfect narrator.)

Grab your copy of the new audio book from:

Whether you’re commuting, working out, or just relaxing, you can now absorb strategies for creating products people truly need, all through your headphones.

But wait, there’s more!

There’s also a brand new episode out today on the Product: Knowledge Podcast, where I’ll be diving into the concepts from “I Need That” and sharing additional insights on product development and marketing. It’s the closest you can get to hearing the book, without hearing the book.

It’s the perfect primer if you’re considering the book, or a great refresher if you’ve already read it.

I’m definitely no Dean Wendt, but I do my best!

You can catch the podcast episode at graphosproduct.com and on your usual podcast platform. Be sure to subscribe so you don’t miss future episodes packed with product wisdom.

On a world full of “wants,” the key to success is creating something people truly need. I hope these new formats help out on your journey to doing just that.

Happy listening,

Laurier

P.S. Have you had a chance to listen to the audiobook or podcast yet? I’d love to hear your thoughts! Drop me a line and let me know what resonated with you.